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Choosing a typeface timelapse

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On the topic of typography on November 22nd

In the midst of designing a logo for one of my clients AQL Consulting, I decided to screen record my process and involvement of choosing the best typeface for the particular mark I created for AQL.

The original 45 minute video was sped up by 800% and condensed down to a two and a half minute time lapse. All editing was done in iMovie 09 (I’m no where near a professional video editor, but I did have fun while putting this together) with the song Shared Light by Abakus added as background/tempo music.

[source: http://vimeo.com/7646962]

Feel free to view the finalized AQL Consulting logo on my portfolio.