to be persuasive

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On the topic of quotes on March 30th

“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.”

— Edward R. Murrow

I found this quote by Edward Murrow while reading my RSS feeds via Swiss Miss‘ blog. Recently I gave a lecture at a local college to a few graduating classes on the topic of running an independent design business. One of the topics I discussed was the importance of being able to sell and talk about your work as a designer. How being good sells yourself to other designers and being persuasive sells your work to clients; I found this quote to be quite fitting and true.